It’s Time to Say Goodbye to the E-Blast

For Professional and Continuing Education Leaders

You would be hard-pressed to find an admissions office today that doesn’t send “personalized emails”. Yet personalization is in the eye of the reader. As one high school student says, “I’m tired of receiving emails from colleges that only know my name and nothing else about me.”

Despite increased messaging filtering capabilities, enrollment managers continue to blast and broadcast email messages and expect different results. The perception of “free” email, low-skilled production capabilities and fast-time-to-distribution support the insanity.

In this new DemandEngine report, learn to say goodbye to the higher ed email marketing blast and say hello to student-centric conversations.


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