While Professional and Continuing Education (PCE) units have upped their marketing capabilities in recent years, many have taken a narrow view on the role of prospect cultivation and the need to intentionally manage the student pipeline. Educational units marketing to adult learners have long been driven by lagging performance measures of gross revenues, course go/no–go decisions, and total student headcount. While these traditional measures remain relevant, new approaches are needed to exert influence over student enrollments as well as to measure enrollment performance.
Interested in learning more about how marketing automation works? Need to spruce up your school’s branding and communications? Do you know what channels and devices are most effective when marketing to high school students? How do you measure your communications success?
DemandEngine helps colleges and universities plan and execute marketing strategies to uncover demand for their programs. In order to help higher education professionals make the most of our marketing automation software, we have put together a series of white papers and case studies.