Interested in learning more about how marketing automation works? Need to spruce up your school’s branding and communications? Do you know what channels and devices are most effective when marketing to high school students? How do you measure your communications success?

DemandEngine helps colleges and universities plan and execute marketing strategies to uncover demand for their programs. In order to help higher education professionals make the most of our marketing automation software, we have put together a series of white papers and case studies.

The 2012 Interactive Marketing Preferences of Adult Learners

Managing the Conversation: Marketing Automation and eCRM in Three Steps

While Professional and Continuing Education (PCE) units have upped their marketing capabilities in recent years, many have taken a narrow view on the role of prospect cultivation and the need to intentionally manage the student pipeline. Educational units marketing to adult learners have long been driven by lagging performance measures of gross revenues, course go/no–go decisions, and total student headcount. While these traditional measures remain relevant, new approaches are needed to exert influence over student enrollments as well as to measure enrollment performance.

Chart Your Brand Course

Charting a New Course for the Institutional Brand

While Professional and Continuing Education (PCE) units have upped their marketing capabilities in recent years, many have taken a narrow view on the role of prospect cultivation and the need to intentionally manage the student pipeline. Educational units marketing to adult learners have long been driven by lagging performance measures of gross revenues, course go/no–go decisions, and total student headcount. While these traditional measures remain relevant, new approaches are needed to exert influence over student enrollments as well as to measure enrollment performance.

Deploying CRM For All The Wrong Reasons

Deploying CRM for All the Wrong Reasons

Despite its newness in higher education, CRM has a well-marked path of global business successes and failures over the past twenty years. To understand how the higher education industry is applying (or not) these lessons learned, we surveyed to find institutions that recently deployed CRM software. What we found is the need for remedial education. In this new research report from DemandEngine, learn the findings of our recent nationwide survey of institutions that have recently conducted a CRM implementation.

Introducing the Enrollment Funnel — A Valuable Tool for Professional and Continuing Education Outreach

Introducing the Enrollment Funnel — A Valuable Tool for Professional and Continuing Education Outreach

While Professional and Continuing Education (PCE) units have upped their marketing capabilities in recent years, many have taken a narrow view on the role of prospect cultivation and the need to intentionally manage the student pipeline. Educational units marketing to adult learners have long been driven by lagging performance measures of gross revenues, course go/no–go decisions, and total student headcount. While these traditional measures remain relevant, new approaches are needed to exert influence over student enrollments as well as to measure enrollment performance.

Death by a Thousand Cuts - The Email Marketing Practices of Undergraduate Admission Offices

Best and Worst of Recruitment Communications

In this research report, discover the best and worst practices of undergraduate enrollment managers and marketers today, study the anatomy of bad email, and discover our recommendations to break the bonds of irresponsible email marketing.

It's Time to Say Goodbye to the E-Blast in Higher Education Email Marketing

It’s Time to Say Goodbye to the eBlast

It’s time to the take the “blast” and “broadcast” out of higher education email marketing. Learn why your reputation matters, discover common college email marketing mishaps, and review actionable steps to improve your recruitment communication efforts.

The interactive marketing profile of high school students

The Interactive Marketing Profile of High School Students

To adjust to the changing expectations of students, colleges and universities will be deploying interactive channels as part of their enrollment marketing and recruitment mix in 2008.
Email marketing is the clear-cut leader, achieving “proven status” with enrollment managers. Beyond email, channel adoption is mixed.

Professional and Continuing Education has a Measurement Problem

Professional and Continuing Higher Education Has a Measurement Problem

In this new DemandEngine research report, learn how PCE units measure success today. Discover how units are limited in their ability to proactively manage enrollment and demonstrate institutional value. Our research shows that PCE deans and directors lack insight into market demand, programming, marketing return-on-investment, and most importantly, student success.

The 2012 Interactive Marketing Preferences of Adult Learners

The 2012 Interactive Marketing Preferences of Adult Learners

The more things change, the more they stay the same. We updated our 2009 study of adult learner interactive marketing preferences and behavior and found exactly that. Adult learners value email, search engines, and direct mail as preferred sources of college and university information above social media.

Adult Learner Marketing Needs a Makeover

Adult Learner Marketing Needs a Makeover

Professional, graduate, and continuing education units that embrace mature marketing practices will benefit from more predictable conversions, better enrollment forecasting, and real alignment between marketing investments and enrollment results.