DemandEngine: What We Do
Contact us for a no-obligation consultation.We help colleges and universities uncover demand, engage students and constituents in dialogue, qualify and nurture relationships and manage their reputations. It's part marketing planning and measurement, part inquiry generation, part communications and all about the experience for your desired audience.
We provide a range of marketing consulting, technology, and services for our higher education clients, all driven by a desire to create great enrollment marketing experiences that – quite simply – work.
Enrollment and Marketing Consulting and Services
While the selection of tools and tactics drive marketing decisions for many higher education professionals, our customers take a different approach. With DemandEngine, we start with your goals, followed by supporting enrollment marketing strategies. In this way strategy and outcomes drives the decision process. Our capabilities include:
- Assessing current enrollment marketing capabilities
- Conducting secret student shopper research
- Defining key performance indicators and creating enrollment performance scorecards
- Developing plans to effectively use CRM and other enrollment marketing-related technologies
- Conducting communications research
- Identifying audience personas
- Developing and managing inquiry generation strategies
- Developing and executing online conversion and yield communications strategies
- Optimizing your web site's placement
- Employing paid search advertising
- Equipping managers and staff for success through customized training
DemandMarketer: Online Marketing Technology for Higher Education
DemandMarketer is an intelligent online marketing platform for integrating web, email, and social touchpoints and messaging which engages your prospects and drives conversions for activities such as inquiry requests, information downloads, applications, or registrations. Combined with higher education-specific training and best practice professional services, DemandMarketer offers a full range of capabilities to create, automate, and optimize cross-channel online marketing campaigns.
