Full-Service Online Marketing Service: DemandGold
Contact us for a no-obligation consultation.Managing Multi-Channel Mayhem
Prospective college students - across all age groups - access information and communicate across multiple channels. The challenge for higher education enrollment managers and marketers is how to plan and coordinate these efforts in way that is resource-efficient and results-effective. With strained institutional budgets, simply adding more technologies and headcount, while keeping up with the fast-paced changes in the online marketing space is not possible for many college and university enrollment departments.
DemandGold: A Full-Service Online Marketing Solution
The DemandGold solution provides a value-added service for colleges and universities to execute a comprehensive and integrated online marketing program. A full-service and solution, DemandGold includes DemandMarketer software, planning and execution assistance, and ongoing analysis and recommendations.
DemandMarketer
The DemandMarketer online marketing hub provides a central management tool to integrate email marketing, social media, text messaging, and QR code and web form management. Your enrollment marketing campaigns can be executed using automated workflows across channels to engage students.
Planning
The planning phase is designed to develop a comprehensive online marketing program and to leverage existing marketing or recruitment efforts. We discuss your goals and review current plans. We then provide specific recommendations to broaden your online marketing efforts across multiple channels.
Writing and Design
Once you approve of the campaign our team develops an editorial plan, identifies offer strategies, designs templates, and writes copy.
Execution
Your campaigns are tested in various email clients and launched on an agreed-upon schedule. We routinely perform split A/B testing on email campaign elements to generate the highest response.
Real-time Reporting and Ongoing Analysis
Your team can immediately access results through DemandMarketer.Your dedicated account strategist provides ongoing analysis, recommendations, and works to keep you and your staff on-track toward meeting your enrollment goals. Think of your account strategist as an extension of your existing staff.
Our turnkey email marketing solution approach allows you to focus on your core competency — building relationships — while we do the heavy lifting.
