DemandEngine’s higher education CRM consulting help colleges and universities leverage their relationships and improve enrollment performance through the effective alignment of planning, people, processes, and technology.
By articulating clear goals, and identifying underlying work processes and supporting organizational components first, colleges and universities can develop sound business cases to drive the selection, and implementation, of CRM software, or reduce the risk of current CRM projects.
Service outcomes may include:
Business case development for higher education CRM investments
Assessment of current enrollment marketing and student service capabilities
Defining institutional benefits for targeted audiences
Developing and executing consistent enrollment approaches regardless of the student intake point (e.g, undergraduate, graduate, professional and continuing education)
A CRM Blueprint, a written plan identifying success indicators, key initiatives, and a road map for execution
Identification and management of CRM risk factors
CRM technology evaluations/recommendations
Our CRM consultations are highly collaborative engaging administrators, managers and key staff members in a series of working sessions. This approach helps break down internal barriers and identifies opportunities to modify or enhance current organizational practices.
From assessing your readiness for CRM, to developing a strategy to align planning, people, process, and technology, DemandEngine can assist in mitigating the risks of a higher education CRM software investment while improving bottom-line results.