Search Engine Marketing Services for Higher Education
Our Services
Contact us for a no-obligation consultation.
With search Engine Marketing Services from DemandEngine, reach students when they are actively looking online for information about educational opportunities.
Managing Online Marketing Mayhem
Let's face it. There are a number of online marketing tactics to build program awareness and to identify prospective students from purchasing online 'leads' to advertising on a variety of search engines, social networks, and online media properties. And while many institutions invest significant resources in developing new web sites, they often forget Search Engine Marketing strategies to ensure students can actually find the college or university.
The Best Student Prospect List is the One You Build ... Not Buy
While there is an ever-growing list of 'lead' providers, any direct marketing professional - worth their salt - will tell you that the best list is the one you build.
DemandGeneration – Online Inquiry Generation and Cultivation for Higher Education
The DemandGeneration service offers a turn-key approach for colleges and universities to find prospective students online and engage them in systematic communications, driving conversion and enrollment yield goals. Through our strategy-first approach, we deliver conversion-focused pay-per-click (PPC) advertising management and execution, supporting online marketing technology, and communications expertise. The end result is highly-qualified and engaged student inquiries to support your academic programs.
Our 10-step approach includes:
- Connecting online marketing results with your enrollment funnel targets
- Developing an understanding of your programs from internal subject-matter experts
- Developing student personas and online participation profiles for your key audiences
- Researching keywords terms and phrases
- Identifying appropriate online channels
- Architecting accounts, setting up appropriate landing pages, and writing follow-up communication flows
- Providing specific and documented recommendations for media selection, offer strategy, keyword selection, and ad creative
- Testing ad text and offers to optimize performance
- Providing ongoing analysis and managing campaign course corrections
- Providing monthly, quarterly, and annual performance reports
Google AdWords Certification
As a Google AdWords certified partner, we provide demonstrated expertise in successfully managing paid search advertising campaigns for colleges and universities.
Our clients work with a dedicated Account Strategist, a staff member that has been individually certified as
Google-qualified individual account managers trained in the best practices of natural search optimization and paid search advertising.
Because of our status with Google, our teams have access to a dedicated Google account manager to help resolve issues and for support.
