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Higher Expectations for Higher Education

Engaging Students With Social Applications

With the popularity of social technologies, colleges and universities understandably are interested in harnessing the power of these channels. It isn’t easy. Creating and maintaining a Facebook profile or a student blog sounds like a great idea until you have to actually implement it. It requires recalibrating the way you think about enrollment marketing, moving from an approach based on intrusion, to attention and dialogue.

Participating in social conversations can be tricky.

Becoming Social in Enrollment Marketing

How do you make sure you’re being useful to your student and constituent communities, rather than using new tools to push the same old marketing messages at them? This is where we come in. We help you develop a social strategy that is directly linked to your goals and objectives. We discover the social participation profile of your audience and develop actionable strategies to engage, listen, and support them.  We listen to what’s being said, helping you to identify areas of potential risk as well as opportunities.

To make your efforts sustainable, we help you establish policies and standards for social network dialogues and outline the measurements that define success. We help our clients execute social programs that are real, and that are in alignment with your unique institutional profile and goals. We support you along the way, providing training, and ongoing analysis of your social scorecard.

DemandEngine: We Can Help

Our strategy-first approach helps you prioritize the technologies in way that separates bleeding edge innovations that can be safely bypassed for the moment.  Your enrollment marketing effort is transformed in ways that embraces, energizes or supports your social communities.